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Frequently Asked Questions

FAQs

We're always happy to answer any questions you may have about the world of printing!  Some common questions we hear from our customers are answered here. If you have questions about the printing process or any of our products and services, we would love to hear from you. Give us a call, or use our online contact form.

  1. What type of products and services do you provide?
  2. How do I go about getting an estimate from you?
  3. Tips on how to save your design files
  4. At what resolution should I save my photos and graphics?
  5. What is a proof and why is it important that I look at it?
  6. What is the Pantone Matching System?
  7. Why do the printed colors look different from the colors on my screen?
  8. Is white considered a printing color?
  9. What is variable data printing?
  1. Good question! We are a full service shop specializing in traditional offset printing, both black & white and full-color digital printing, large format, and mailing services. From business cards to multi-part carbonless forms to signs and posters, and everything in between, we have the knowledge and the capability to meet all your printing and mailing needs.

  2. We offer a convenient and easy to use estimate form right here on our website. Click on "Request an Estimate" on our homepage or under the Customer Service Center drop-down menu to fill out the form. You can even upload a file to us with the form so we can more accurately price your project. Or, if you prefer, you can give us a call and one of our friendly customer service specialists will get all the details we need to provide you with a fast and accurate quote.

  3. Tips on how to save your design files

    Make them print ready and acceptable for us to print.

    COREL DRAW:
    Saving your Corel Draw file as an Adobe Illustrator EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export as Illustrator EPS

    FREEHAND:
    • Embed all Images
    • Convert all your text/copy to paths
    • Export as Illustrator EPS or PDF

    PAGEMAKER:
    Saving your PageMaker file as an EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export your file as an EPS using the below settings:
    Postscript Level 2
    CMYK Mode
    TIFF format and
    Binary

    PUBLISHER:
    You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
    Under File, Print, select Adobe PDF writer
    Under Properties select Press Quality and Save your PDF

  4. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  5. What is a proof and why is it important that I look at it?

    In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.
    **Please note that it is very important to look at a hard copy proof of your project in order to accurately assess a precise color match of the printed work. An electronic version of your proof can be used for text, layout and design, but will not always give you a 100% accurate representation of color.

  6. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  7. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

  8. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. Specialty white ink can be used on colored paper or other colored substrates if available.

  9. What is variable data printing?

    Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.